Consumer & Gadgets
Researchers from University of Missouri and University of North Carolina—Chapel Hill published a new paper in the Journal of Marketing that examines the pricing and brand equity implications of brands selling their products ...
Aug 17, 2022
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Business
Toshiba reported a 44% improvement in profit in the last quarter as the Japanese technology giant worked to revamp its brand image and reassure investors about its management.
Aug 10, 2022
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Business
Mr. Peanut is headed to the metaverse.
Jul 13, 2022
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Energy & Green Tech
The European Union approved a plan to end the sale of vehicles with combustion engines by 2035 in Europe, the 27-member bloc announced early Wednesday, in a bid to reduce CO2 emissions to zero.
Jun 29, 2022
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Business
Amazon said Thursday that it will shut down its digital Kindle bookstores in China and stop selling the device to retailers in the country to readjust the focus of its business.
Jun 02, 2022
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Internet
Luxury fashion house Prada has a scheme for customers who want something even more exclusive than its usual range of clothing and accessories. Each month, on a first-come first-served basis, the Time Capsule Collection offers ...
Jun 01, 2022
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Business
Tesla's founder Elon Musk said back in 2013:
May 11, 2022
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Software
Electronic Arts will stop making its hugely successful FIFA video game in its current name, marking a split in one of soccer's most successful and lucrative partnerships after the sides failed to strike a new licensing deal.
May 10, 2022
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Automotive
Japanese automaker Nissan is ending production of Datsun brand vehicles, less than a decade after reviving the famed budget car to woo cost-conscious customers in emerging markets, the company said on Monday.
Apr 25, 2022
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Automotive
Chinese automakers warned they may have to put the brakes on production if COVID-19 lockdowns in Shanghai persist, with a top Huawei executive also sounding the alarm Friday about snarled supply chains.
Apr 15, 2022
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The American Marketing Association defines a brand as a "Name, term, design, symbol, or any other feature that identifies one seller's good or service as distinct from those of other sellers."
A brand can take many forms, including a name, sign, symbol, color combination or slogan. For example, Coca Cola is the name of a brand make by a particular company. The word branding began simply as a way to tell one person's cattle from another by means of a hot iron stamp. The word brand has continued to evolve to encompass identity — it affects the personality of a product, company or service. It is defined by a perception, good or bad, that your customers or prospects have about you.
In the automotive industry, the terms marque or make are often used to denote a brand of motor vehicle.
A concept brand is a brand that is associated with an abstract concept, like breast cancer awareness or environmentalism, rather than a specific product, service, or business. A commodity brand is a brand associated with a commodity. Got milk? is an example of a commodity brand.
This text uses material from Wikipedia, licensed under CC BY-SA
